From guesswork to clarity.Pricing built to sell.

Pricing and monetization strategy for tech companies in the AI era — from Seed to Series C+.

Get your pricing diagnostic Work with Mida →

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Pricing in the AI era

What has changed ·
For you

Your product ships faster than ever.

Your market races to the bottom.

Your costs scale with usage.

What hasn’t ·
For customers

They still need to see the value.

They still value predictability.

They still pay for outcomes.

The question isn’t how much to charge.It’s what to charge for.

Problems

You do not need to know the pricing terminology.
Start with the problem you can see.

“We know our pricing could be better. We have no idea where to start.” → “We may be leaving serious money on the table. But we’re scared a higher price will kill the deal.” → “Every new deal reopens the pricing debate.” →

See all pricing problems →

Method

Pricing clarity is closer than you think.

How Mida works

Mida combines customer research, business data and pricing science to design the right pricing model for your business.

Discover the Mida method →

Results

Pricing built to sell.
Designed to scale.

+50%

Customer willingness to pay

+30%

Average revenue per user (ARPU)

−57%

Sales cycle length

+20

pps Margin improvement

See all results →

Insights

The pricing questions every tech leader is obsessing about.

Explore Pricing Insights →

Pricing strategy Why pricing feels harder than ever (and why that’s excellent news!) Pricing has always been your biggest growth lever. In the AI era, it can also become your competitive moat. Read the insight → Pricing strategy Acquisition first means pricing first You don’t need to wait until acquisition is solved to work on pricing. Your pricing can help you solve it. Read the insight → Pricing models and metrics It’s not about how much you charge — the Netflix example Same entertainment need. A different way to pay. Read the insight →

Workshops

Pricing workshops, founder sessions and pricing clinics for VC portfolios and tech companies.

Host a Mida pricing workshop →

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About Claire

Meet Claire Chokron, founder of Mida.

At Mida, you work directly with Claire throughout the engagement — from the first diagnosis to a pricing system your team can confidently sell.

More about Claire →

Diagnostic

Know what to fix in your pricing now — and what can wait.

In 12 minutes, the Pricing Scorecard stress-tests the four decisions that determine whether pricing helps or quietly hurts growth: correlation to customer value, packaging, price metric, and pricing strategy and levels.

Leave with a score, your weakest link and the right next step for your situation.

Take the pricing diagnostic →

Work together

Bring the pricing decision your team keeps circling. Leave with a clear next move.

Book a 30-minute call →