Mida / About Claire
Consulting rigor.
Operating reality.
Claire Chokron is a pricing and monetization strategist and the founder of Mida.
Claire Chokron
Founder, Mida
“I built Mida for tech founders who can’t afford to slow down for a three-month consulting project, yet have reached a point where pricing is too important to leave to intuition.”
Claire began her career at Simon-Kucher, the global pricing consultancy, advising technology, pharmaceutical and medtech companies on pricing and go-to-market strategy.
She later moved into an operating role in tech, leading business strategy and US go-to-market initiatives as Head of Business Development at SMADE.
Today, Claire advises tech founders and leadership teams across Europe and the US on pricing, packaging and monetization. She also leads workshops and pricing clinics for venture capital portfolios and tech teams.
That combination shapes Mida’s approach: the rigor of a global pricing consultancy, delivered at startup pace, with one obsession — helping you sell more, faster, and better.