MIDA
Mida / The Mida method

Pricing clarity is closer than you think.

Customer research, business data and pricing science — turned into a commercial system your team can use.

Ten connected decisions

Pricing is not a number.
It’s a puzzle to solve.

Plays right here — one click
01
Pricing Strategy

Choose one strategy — penetration, skimming, or profit maximization — before any tactic below it.

02
Segmentation

Group customers by what they value and what they’ll pay for it, not by size or industry alone.

03
Packaging

Turn that value into distinct offers, so each customer recognizes the one built for them.

04
Price Metrics

Choose what you actually charge for, so the bill scales with the value the customer gets.

05
Willingness to Pay

Test what customers will really pay, with evidence — not internal guesses or competitor benchmarks.

06
Price Levels

Set the actual numbers, anchored in value and margin, not in cost-plus or copy-paste.

07
Discounting

Define clear rules for when and how much to discount, so reps stop negotiating from scratch.

08
Global / Local Governance

Decide what stays consistent worldwide and what regional teams can adapt, so local deals don’t quietly erode the model.

09
Customer Migration

Decide how existing customers move to the new pricing — grandfathered, phased, or switched over — without spiking churn.

10
Rollout

Launch the new pricing with Sales and customers, and hold the line once it meets reality.

What we stress-test first

We start by stress-testing your pricing on four dimensions.

01

Correlation to customer value

Does what customers pay rise with the value they receive?

The word “price” comes from the Latin pretium, meaning value or worth. It shares its root with “precious”. When you’re at a restaurant and get served a great plate, do you ask the waiter how much the tomatoes cost? No, you don’t. It’s the same with your customers: your costs are your kitchen. What matters to customers is the value they get out of your solution.

That’s why good pricing is pricing that maximizes its correlation with the value delivered. It doesn’t mean every company must switch to value-based pricing (oh no!). But it is a philosophy everyone in the company should align around: pricing is about value.

02

Packaging

Does your packaging resonate with customers’ pain?

What’s the point of good packaging? There are A LOT of reasons why good packaging is a deal-changer. But I’ll give you just one: good packaging turns any price negotiation into a value conversation.

When clients are shown only one offer, they have nothing to discuss but the price. When they see three packages, they think: where do I fit? That’s a value conversation. No matter what you sell or who’s selling it, giving customers a choice is always a good idea.

03

Price metric

Does the unit you charge for scale with value, support adoption and protect margin?

Your price metric is your fuel: it’s what allows you to scale with your customers. It’s the only variable in your profit equation that you have full control over. It’s a goldmine, really… But it takes some thinking to pick the right one.

Your price metric (per seat, per user, per credit) decides how your revenue grows. If it’s wrong, usage grows but revenue doesn’t, or buyers get scared of bills they cannot predict. With AI, your heaviest users can end up costing you more than they pay.

04

Pricing strategy and price level

Are you capturing enough of the value you create — consistently?

The Roman philosopher Seneca wrote: “If you do not know which port you are sailing to, no wind is favorable.” Well, in pricing, that’s super true. Pricing in tech is complex, and companies can get it wrong for dozens of reasons, but one is almost always at the root of all the others: the lack of a pricing strategy.

When founders, investors, Sales and Product are not aligned on one pricing strategy, they make inconsistent decisions that slow growth down. There are only three pricing strategies, and you have to choose one, because their trade-offs are incompatible.

Score these four decisions →
How Mida works

Then, Mida helps you solve the pricing puzzle.

01
Evidence
No more guesswork.

Mida speaks to your teams and analyzes your commercial, usage, and customer data to align all stakeholders around solid, data-driven pricing convictions.

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02
Market study
We listen to customers.

Mida designs and runs research to understand perceived value, competitive alternatives, buying logic and willingness to pay.

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03
Economics
We connect value, usage, cost.

Mida recommends a pricing model that connects the dots: what customers value and are willing to pay, what drives acquisition, their need for predictable bills, and your costs and margin goals.

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04
Rollout
We make the answer usable.

Sales rules, discounting policy and migration choices turn the recommendation into an operating system.

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05
Your time
We run the work.

You stay involved in high-leverage decisions without inheriting another internal project to coordinate.

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06
The Mida Standard
From “we guess” to “we know why.”

The outcome is a defensible pricing system grounded in evidence and explicit trade-offs — one that aligns founders, Product, Sales, Finance, and investors.

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