MIDA
Mida / Pricing Diagnostic

Not sure what’s holding your pricing back?
Find out where to start.

Start the assessment ↓

A 12-minute assessment for tech leaders.

Leave with a score, initial recommendations, and a next step matched to your situation.

0 / 12
Scale 1Not true at all 2Mostly untrue 3Partly true 4Mostly true 5Consistently true and supported by evidence
Dimension 1 of 4

Correlation to customer value

Does what customers pay rise with the value they receive? Rate what is true today — not what is planned, believed or sitting in a roadmap.

Q1
Customers immediately understand what they’re paying for, and our team can explain the pricing logic in under two minutes.
You’re a 1–2 if

Prospects regularly ask ‘wait — what am I actually paying for?’, or your reps explain the pricing differently from one call to the next.

You’re a 4–5 if

Any rep can lay out the pricing logic in under two minutes — and rarely has to defend it for buyers to accept it.

Q2
We have evidence that at least one customer segment or use case values us more — and those customers actually pay more.
You’re a 1–2 if

You suspect some customers value you more, but everyone ends up on roughly the same price anyway.

You’re a 4–5 if

You’ve pinpointed a segment or use case that values you more — and you can show they consistently pay more.

Q3
As a customer gets more value from us, what they pay tends to increase too.
You’re a 1–2 if

Customer A gets twice as much value from you as customer B, yet pays about the same.

You’re a 4–5 if

Customer A gets twice as much value from you as customer B — and pays roughly twice as much.

Answer 3 more to continue
What the scorecard assesses

12 questions across the four decisions that shape your pricing.

01

Correlation to customer value

Does what customers pay rise with the value they receive?

02

Packaging

Does your packaging resonate with customers’ pain?

03

Price metric

Does the unit you charge for scale with value, support adoption and protect margin?

04

Pricing strategy and price level

Are you capturing enough of the value you create — consistently?

You getA score out of 60, and one per decision
You getYour weakest link, and where to start
You getThe right next step for your stage
Why these four decisions matter →