Health techSeries A
Pricing in the AI era
- Pricing problem
- Eroding margins, a highly competitive landscape and a race to the bottom.
- Solution
- A highly differentiating pricing model and packaging.
- Result
- Increased willingness to pay, margin goals achieved, acquisition boosted.
SustainabilitySeries A
Pricing an innovation before the market gets it
- Pricing problem
- Long B2B sales cycles, and value that was hard to quantify and communicate.
- Solution
- Clear packaging, a price metric chosen to remove friction for buyers, and a pilot strategy set to maximize early revenue.
- Result
- Increased pricing confidence in Sales, three of the biggest accounts in the industry signed, and a much easier Series A raise.