In short
In all cases, AI made the offer evolve but pricing stayed the same.
You told investors you'll monitor margins but your sales still act like they're in full penetration mode?
Relax, you're not alone.
At all stages, tech companies are struggling with monetizing AI. In most cases, per-seat pricing is no longer doing the work. In all cases, AI made the offer evolve but pricing stayed the same. Investors' pressure on margin is increasing, but sales behaviors stay the same.
And that's just the tip of the iceberg.
In Mida’s first 4 months, I had deep pricing conversations with over 60 founders and VPs from top tech startups in Tel Aviv, from seed to Series E.
- 90% admit their current pricing is preventing them from scaling faster
- 80% have never explored any packaging option as a way to ease sales discussions
- absolutely all of them admit they're likely leaving A LOT of money on the table
- absolutely all of them could sell faster if their sales did not have to start every new pricing conversation from scratch
That resonates?
Good, at least you know you're not alone.
Claire Chokron
Pricing and monetization strategist, founder of Mida.