MIDA

It’s not about how much you charge — the Netflix example

Why does how you charge matter more than how much you charge?

Founder, Mida 1 min read
In short

Same entertainment need. A different way to pay.

Netflix makes 70% more revenue per customer than Blockbuster did at its peak. Not because Americans suddenly decided they needed more culture in their lives. Not because they have bigger entertainment budgets. But because Netflix changed how customers pay...

The comparison: Blockbuster in the US in 2000 charged per movie, per day. Netflix in the US in 2025 charged a monthly subscription for unlimited viewing. Annual revenue per customer: $92 for Blockbuster, $156 for Netflix.

Same entertainment need. A different way to pay.

Claire Chokron
Claire Chokron Pricing and monetization strategist, founder of Mida.
Blockbuster at $4 per movie per day made $92 per client per year; Netflix at $17 per month unlimited made $156
Blockbuster at $4 per movie per day made $92 per client per year; Netflix at $17 per month unlimited made $156
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