In short
Because if they don’t get the value, they won’t get the price.
Your pricing page should not frighten me. It should convert me.
Pricing pages are getting so complex... More AI, more features, new problems solved.
But buyers?
They're not getting more technical. They're busy. And they still have the same 30-sec attention span as the rest of us.
They won't figure out your value by using your product. They need to get it before they buy.
The hardest part of pricing today is not setting the price. It's making the value obvious before the sale.
Because if they don't get the value, they won't get the price.
So, could your buyer explain your pricing after a 30-sec glance?
Claire Chokron
Pricing and monetization strategist, founder of Mida.
