In short
The number 1 challenge in pricing & sales is probably making customers understand the value of your product before they even try it.
Solutions released these days are getting SO complex.
They do solve big problems across all industries... but that's the problem!
Buyers come from all backgrounds. They don't think like geeks. And they need to understand what they buy.
The number 1 challenge in pricing & sales is probably making customers understand the value of your product before they even try it.
That’s a big part of any work with Mida: clarifying the value to maximize acquisition and customers’ willingness to pay.
Claire Chokron
Pricing and monetization strategist, founder of Mida.
