In short
One-size-fits-all pricing never fits anyone.
Every successful SaaS company packaged its offering. McDonald’s bundles its products in dozens of menus. Even movie theaters built packages to boost popcorn sales.
Yet many AI startups still sell one product, one plan, to everyone.
Giving customers choice is NOT an option.
Good packaging:
- Accelerates acquisition
- Reduces pricing friction
- Shifts conversations from price to value
If you have:
- New features shipping every month
- Multiple use cases
- Customers with very different willingness to pay
...but everyone gets the same thing for the same price... Something is off.
One-size-fits-all pricing never fits anyone.
Claire Chokron
Pricing and monetization strategist, founder of Mida.