In short
If 80% of customers won’t use it, it shouldn’t be in your core offer.
McDonald’s just changed their Best-Of menu! They now include coffee.
Nah... Of course not!
Because McDonald's knows exactly:
- what belongs in the bundle
- what should stay an add-on
If 80% of customers won't use it, it shouldn’t be in your core offer.
That’s how you:
- maximize perceived value
- increase conversion
- draw a consistent upsell path
McDonald's knows the basics of packaging & pricing.
Do you know yours?
Claire Chokron
Pricing and monetization strategist, founder of Mida.
