In short
If you're so different from competitors... Why would you price like them?
I had to deal with a frustrated client: "I'm so tired of justifying our price against a generic assistant at 20 to 30 euros per user per month. The comparison is technically meaningless".
The thing is... If he's so different from competitors... Why does he price like all of them?
Pick another price metric, and package your offer like no other:
- Different packaging => communicates "different service"
- Better packaging => communicates "we understand you better”
- Different price metric => impossible direct price comparison with competition
- Better price metric => communicates "we understand you better”
- Different price points => different value
Claire Chokron
Pricing and monetization strategist, founder of Mida.