Pricing has always been your biggest growth lever. In the AI era, it can also become your competitive moat.
In conversations with founders and sales leads, these few questions keep coming up:
- Building costs decrease, usage costs increase → How do we monetize AI?
- The SaaS model is broken → What is the best business model for our company (credits, per seat, per outcome)?
- Building is easier than ever → How do we lock customers in before a cheaper competitor emerges?
- Clients still need predictability → How do we provide clarity with a credit system?
- Products are more innovative than ever → How do we make clients understand product value before they even use it?
Pricing feels harder than ever… The good news is: it’s harder for everyone, even your competitors!
Pricing has always been your biggest growth lever: it’s the variable in your profit equation you control most directly.
But in the AI era, it can also become your competitive moat.
Any industry player can build the same features.
The question is: who will sell them better? Who will make customers see how their unique value stands out in a crowded market? Who will give customers just what they need, at a price they’re willing to pay?
No wonder the impact of Mida pricing projects is so high: +20 percentage points in margins, +50% in willingness to pay, sales speed doubled… Today, pricing is the competitive advantage that sets apart the company that fails from the one that scales.
