In short
Your pricing tells customers everything they need to know about you.
I was working with two Series B founders, and one thing was said that should resonate with everyone who's not confident about their pricing...
"Yeah, we knew our pricing wasn't great," one of them admitted. "But when we launched, nobody knew what we were worth yet, so it's hard to put a number out there."
"Precisely, your price was the best way to tell them what you're worth!", I said.
Pricing isn't only how you get paid: it's how you speak to your clients.
Your pricing really tells customers everything they need to know about you:
- Your packaging tells them you understood their specific needs, and they're in the right place
- Your pricing metric tells them you understood where the value actually sits, for them
- And, of course, your price point tells them what you're worth
Your price is the one thing qualified leads are most interested in hearing... So make sure it says what you mean.
Claire Chokron
Pricing and monetization strategist, founder of Mida.